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Mastery of sales (6): Brand Awareness

Every year different companies worldwide lose billions of dollars due to lack of commitment of their employees in communicating and building company value.

Engaging employees is vital to ensure that the company will survive and succeed despite the difficult conditions of competition in the market.

Throughout your great efforts in marketing and customer relations – with the aim of enhancing your brand – it is also required commitment of staff in this very important issue. Company employees are distinguishing factor between successful companies and those which do not reach their potential during this working process.

Employees engagement effects on the vital areas of the organization, including employee relationship with the client, retention, productivity, which greatly affects revenue in the end. Making sure your employees are really affiliated with your company brand and evaluate it in the best possible way and work with high passion.

Benefits for employee engagement are very essential. According to Galup, it has been proved that companies that attach importance to this engagement of workers have surpassed competing companies. These organizations, through effective communication with their employees, have managed to surpass companies from the same branch: with productivity and profit growth from 10% to 20%, figures that should never be left out of consideration.

Even more interesting information about the value of employee’s engagement in the company is that in the regulation of the global leader company in the Heineken beer industry, it is said that the 3 leading persons running the company should be Dutch. Why is this thought this way by the owners? Because they strongly believe that to lead the company should be a native person (Dutch) because only the Dutch knows the value of the local product and believes in the brand of his country. Here can be clearly seen the dedication of the big company “Heineken” that has high value culture of the company – brand awareness and based on this speaks the company’s success.

How to Engage Employees

Now that you know how important it is and how much it effects the company’s success to build and cultivate the company values among employees, you have to put this process into action immediately or strengthen it. There are several different strategies to do this, but the following are more effective.

Create and communicate the vision of the company.

The company’s leaders are responsible for educating employees on the values and vision of the company. First, employees need to know why the company does what it does. When employees are emotionally attached with the vision, believe in what they do, are dedicated and loyal to the company, engagement will flow naturally.

Build trust

Employees need to trust each other, especially the company’s leadership in achieving the goals they have set and thus remain committed. Transparency is essential. Discuss on a monthly or annual basis for plans and progress and make sure that your behaviors reflect what you say and remember that your employees are always observing you.

Offer gratitudes

Be grateful for the work that is well done, a good word costs nothing but has a lot of influence. With the praise of the work and the commitment of the workers affect them as a motive for new achievements. Being grateful for the good work you create the self-value at the employee and even better performance.

Organize events with the staff

Organize dinners consistently where you gather your employees, creating a relaxing atmosphere between them, initiate telling of experiences throughout your work and various jokes.

Organize competing games such as bowling, football, basketball, billiards, paintball, etc.

Organize excursions where you can go all together on one strolling: one-day mountain adventure, biking, Via ferata, etc.

During these activities you will be surprised how much you will learn from your employees about the relationships between them and how can you help them overcome the difficulties they have throughout their work.

The most beautiful of these is that in all these activities, everyone takes pictures and places them on social networks, promoting the activities of the company where they work – which is a great marketing. Additionally, they discuss these activities with different friends and associates in different circles.

Give gifts with the company logo

Often times, just a sweater with a logo of the employee’s company  incites the topic of conversation among society and their associates.

Employees can advocate through digital media in several ways.

Employees may establish their credibility and professionalism through social networks.

Employees through social networks can better understand the needs, requirements, interests and customer priorities.

Brand exposure can be increased by disseminating relevant, interesting, and content-relevant material that users can link to or engage.

Personally responding to client requests in customer support and care.

Help and rehabilitate any issues that the customer may have.

Demonstrate the purpose

Each member of your team is there for a purpose. By helping those who are engaged, you help find the goal, role, and individual responsibilities. Explain why their work is important, how they contribute to the company and the impact of their engagements results directly in customer experience.

Take out the toxic workers

How your team members treat each other represents a strong reflection of your business. Toxic employees with low morale, reduces productivity and denigrate leaders, by costing the company a lot of money. If this is not enough, toxic workers will fill their employees with negative energy. Toxic People first affect relations within the working team, where swarm the relationships between them, and affect the mood of their leaders, making the energy and time lost in repairing relations, which were damaged as a result of toxic employees.

All this is done by the person hiding under the guise that he is allegedly defending the interests of the company more than others in rather servilius manner. Surely you know this type of person!

And finally, all that toxic energy that is caused in the team also affects the relationship with the consumer, and that damage can be noticed in the company as well.

No one from the working team feels willing and passionate about the company’s new journey, while there are toxic employees in it. When the workshop becomes toxic it is time for the company’s leadership to take the right step, removing those people who have a negative impact on others. Respectively, the employees feel free after the removal of the toxic person, which often happens that the company’s leadership raises the question of why this person was not removed before.

/Written by Denis Gafuri for Telegraf
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Mjeshtëria e shitjes (6): Brand Awareness–Njohja e Brandit



By | 2017-09-05T07:23:32+00:00 June 22nd, 2017|Blog-En|Comments Off on Mastery of sales (6): Brand Awareness