Book "Success in Sale" by Denis Gafuri

Selling is the transfer of enthusiasm, if you do not make the presentation with heart and enthusiasm you will not realize the sale, because the competition is great both in terms of price and quality, as well as the variety of products. Your enthusiasm makes the difference. To be successful in sales and in life, mastery of effective communication is essential. Good communication is how you convey the interlocutor and what rhetoric he uses. Information from body movements and facial expressions can be crucial in realizing sales.