Our mystery shoppers perform by specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
Methodology that we use for companies that heirs us for providing mystery shopping services are a survey model and will be drawn up and agreed to. It defines what information and improvement factors the client company wishes to measure. These are then drawn up into survey instruments and assignments that are allocated to shoppers registered with the mystery shopping company.
The details and information points shoppers take note of typically include:
how long it takes before the mystery shopper is greeted
names of employees
whether or not the greeting is friendly, ideally according to objective measures
the questions asked by the shopper to find a suitable product
the types of products shown
the sales arguments used by the employee
whether or how the employee attempted to close the sale
whether the employee suggested any add-on sales
whether the employee invited the shopper to come back to the store
cleanliness of store and store associates
speed of service
compliance with company standards relating to service, store appearance, and grooming/presentation
Our Shoppers are given instructions or procedures to make the transaction atypical in While gathering information, shoppers usually blend in as regular shoppers at the store being evaluated. They may be required to take photographs or measurements, return purchases, or count the number of products, seats, people during the visit.
After the visit the shopper submits the data collected to our company so we can review and analyzes the information, completing quantitative or qualitative statistical analysis reports on the data for the client company. This allows for a comparison on how the stores or restaurants are doing against previously defined criteria.